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Primo - programming language you can touch

Primo Toys is a manufacturer of educational toys from London. Founded in 2013, the brand became known through Cubetto launched in 2016. The two founders, Filippo Yacob and Matteo Loglio, shared a passion for technology and design. Since they have children themselves, they wanted to develop toys that would bring children closer to these two fields. The Cubetto is an award-winning, friendly wooden robot that is controlled with a touch-free programming language. With the help of colored blocks, programs are created on a blackboard that tell Cubetto what to do. Even small children from 3 years can learn the basics of programming in a playful way. The available world maps and story books make every learning unit a real adventure for your child too.