Guidecraft - educational toys from the USA in premium quality
For decades, Guidecraft has stood for high-quality wooden educational toys in premium quality. The brand is known not only in its country of origin, the USA, but also internationally as a manufacturer of safe, creative and varied educational toys. The products can be found especially in American preschools and elementary schools because they are stable and durable. The brand is still quite unknown in this country. Guidecraft can look back on a long history that began in a small wood shop.
Guidecraft has been designing and manufacturing wooden toys for over 50 years
It was in this shop that Fred Fein founded his own toy brand in 1966. He dedicated himself to the production of cleverly designed and beautifully crafted wooden toys for toddlers and children. His first toy had a wide base and a narrow tip. Therefore he baptized it "Wedgie", after the English word "Wedge", which means something like "wedge". More creative ideas soon followed, so that the company grew. In the 80s, Fred Fein's son Jason took over the management and pushed the expansion forward. Many new products found their way into the portfolio, including furniture. In the mid-2000s, however, they went back to the origins and from then on concentrated on educational toys for children from 1-6 years of age.
The experience gained makes Guidecraft a leading brand for STEM toys
The term STEM has become an indispensable part of education. The STEM subjects of mathematics, computer science, natural sciences and technology are becoming more and more important, and specialists are more in demand than ever. Guidecraft toys prepare children for the demands of these areas at an early age. With simple but clever toys, children from the age of 2 get to know shapes, colors, figures, quantities and proportions. In addition, Guidecraft offers a wide range of furniture, gross motor and social-emotional products, both in the US and internationally.
Take a look at the high-quality educational games and toys from Guidecraft in our shop and see for yourself what makes them so popular with educators and parents in the USA at the same time.